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Lords Hotels on 2021-10-21 18:08:08

We are a society of like-minded people working for a cause

The president of Responsible Tourism Society of India and Director and Principal Advisor of Lords Hotels & Resorts, Rakesh Mathur, says the private industry needs to extend more support towards sustainable tourism and the Society

In order to create a more conducive environment in India towards responsible tourism, the Responsible Tourism Society of India (RTSOI) has signed a tripartite MoU with the Ministry of Tourism, Government of India, and the United Nations Environment Programme (UNEP). During the signing, RTSOI’s president, Rakesh Mathur said that all stakeholders, including the private companies, should make tourism an inclusive and sustainable sector.

"We are not a trade association fighting for tax subsidies and financial incentives for the sector. We are a society of like-minded people working for a cause. If the industry is convinced that we are doing a good job, they should support us with funds," said Mathur.

He said that while the RTSOI and its earlier avatar, Eco-Tourism Society of India (ESOI) have been working closely with the government in order to promote sustainable tourism in the country, the larger industry has not been forthcoming with their support. "While it is easy to find fault with the government programmes and its poor commitment for implementation, it’s also important for the industry to look within and ponder what we have done to support such initiatives," Mathur added.

Agreeing to the fact that there definitely has been a shortfall when it comes to promoting the Sustainable Tourism Criteria for India (STCI), one that the ESOI has designed for Indian Tourism a decade ago, Mathur said that this new MoU is a step in the right direction. "There is a lot of energy and positive drive in the new team in the ministry," he said.

However, he also said that all stakeholders of the tourism ecosystem will have to come together to create an environment of sustainable and responsible tourism. And it begins with the traveller and goes up to infrastructure and local policies.

RTSOI will soon partner with the tourism ministry to launch the ‘Responsible Traveller’ campaign to sensitise domestic travellers on the value of responsible travelling soon. The society will also organise a series of workshops for the industry stakeholders to create better awareness towards sustainable tourism.

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One of the fastest growing and leading mid-segment hotel chains in India and Nepal, Lords Hotels & Resorts has become an eminent name within 10 years of its inception. It marks the first of the